Family Law Group's branding didn't do justice to their expertise and reputation in the family law sector. They approached TIN ROBOT for a comprehensive rebranding and marketing strategy that would revitalise their image and bolster their presence across all platforms.
Family Law Group, with their dedicated team and a solid 17-year legacy, came to TIN ROBOT with a brand that was as reputable as it was outdated. The aim was clear: to craft an identity that would mirror their commitment to legal excellence and bespoke client support but stand out in a 'sea of same'.
Recognising the firm's profound understanding of the sensitive nature of family law, TIN ROBOT developed a brand strategy that would resonate with clients seeking both expertise and empathy. We honed in on a visual identity that would not only stand out but also stand for the firm’s values, ensuring that Family Law Group was perceived not just as solicitors but as pillars of support for their clients.
Our vision for Family Law Group was a brand as accessible and navigable as their legal advice. We started with a visual identity that communicated trust and sophistication, then rolled this out across all their communication platforms. From print materials that clients could feel and trust, to a digital presence that spoke of innovation and user-friendliness, every touchpoint was designed to reflect the new, dynamic brand identity.
The website we created became a cornerstone of their digital strategy – a platform that balances professional prowess with the personal touch that family law necessitates. Powerpoint and communication templates now carry the brand into every pitch and presentation, ensuring consistency and clarity in every client interaction.
With TIN ROBOT’s creative partnership, Family Law Group now presents a brand experience that speaks directly to the heart of their clientele. The new branding has galvanised the internal team and underscored their commitment to providing clear, fixed-fee legal support. The result? An uplift in client engagement, inquiries, and a fortified position as a family law specialist that truly understands the needs of its clients.
- Brand Strategy and Identity
- Graphic Design and Print
- Web Design and Development
- Social Media Management
- Signage and Office Branding
- PR
